Yeah, I never thought I’d be reading books about the stock market, much less admitting this publicly. Yet here I am, shouting “Hooray for Peter Lynch” from the rooftop of my SF flat. If you’re thinking about investing, read this book. If you already are investing and feel slightly clueless about your actions, read this book. If you’re confident in your abilities as an investor, read this book. Nothing dry and boring in this classic; the tone is friendly, engaging, and extremely readable.
Individual investors have advantage over Wall St. b/c they can buy companies they see in their daily lives as up-and-comers. (i.e. The Limited clothing store circa 1982)
Stocks in General
– P/E ratio: high or low for this company, compare it to similar cos in same industry
– % institutional ownership: lower the better
– are insiders buying? is company buying back own shares? good sign
– record of earnings growth to date, are earnings sporadic or consistent?
– strong balance sheet (debt to equity ratio)
– cash position
sub=How to Use What You Already Know to Make Money in the Market