Ah fluffy fluffy. This book is probably only useful for those who haven’t been actually DOING marketing over the last few years. Maybe. I like Godin’s constant challenge to be different, to be unique, to be measurable; but there is nothing in the book that isn’t obvious. Shake things up. Don’t settle for being mediocre. Go for the extreme. Well, yeah. For most of the people reading this, the clearest call to action is to quit their current job and start something else. The challenge to move a large company towards Purple Cows (the remarkable) is an enormous task. Only some of us are up for it.
sub=Transform Your Business by Being Remarkable