Niche Envy

Oh the dangers of database marketing! Sound the alarms! Companies use information they have about your purchase behavior to better market to you. This was a weak academic perspective on database marketing, with heavy emphasis on loss of privacy and utter lack of understanding why marketers do such things.
His argument is that people will feel judged by companies based on treatment they receive, and people will engage in specific behavior to try and be classified as a valuable customer in order to reap the benefits. This bordered on nonsense in my eyes. If people are concerned about information they give to companies, give fake information or none at all.
And this is why I’ve been receiving AARP offers for the last 5 years. 🙂


auth=Turow, Joseph
pub=2006
sub=Marketing Discrimination in the Digital Age
isbn=0262201658