Sway

I should just adopt a policy of not reading any book that includes multiple pages of “Advance Praise” for itself. Not sure how I got this one in the queue, but it arrived quickly, and was quickly read. The usual fare of social psychology– loss aversion (we continue to bid over $20 for a $20 bill if we might have to pay our bid as a runner up), being too invested in a decision and having it cloud your judgement (the KLM crash on the runway of Tenerife), the ability of objects and setting to frame our valuation of something (Joshua Bell playing his Stradivarius in the subway), the pressure of being the lone dissenter.
Not much ground breaking here. Move along.


auth=Brafman, Ori and Rom
pub=2008
sub=The Irresistible Pull of Irrational Behavior
isbn=0385524382