177 pages of nonsense before this book gets interesting; I heard a couple of interviews with Kessler with interesting information that I knew had to be somewhere in this book, and voila, it’s in the last section, the Theory of Treatment.
Just to summarize the first 177 pages, Americans eat a hell of a lot of bad stuff. The food industry is geared to give us what is profitable, e.g. sugar/fat/salt. And they like to build products that don’t require much chewing, just guzzle down easily.
So how do you break the cue-urge-reward habit of conditioned hypereating?
* Awareness – you have a split second to decide, but you still hold the power in that moment. You can walk away from the piece of cake or candy aisle, or you can give in. You’re still in control here. Be conscious.
* Engage in a competing behavior. If you normally walk into the kitchen upon getting home, change your routine not to go in there. Don’t drive by fast food joints that you are unable to resist. Be prepared with an alternate behavior.
* Formulating alternative thoughts– know what the result is of your decision. Size 12 anyone?
sub=Taking Control of the Insatiable American Appetite