This 1978 book by Leonard S. Marcus is primarily useful for the large catalog of photographs at the end. Includes short biographical profiles of the major window display artists of the 20th century.
André Breton collaboration with Marcel Duchamp (1944) at Gotham Book Mart, NYC:
Robert Rauschenberg and Jasper Johns window for Bonwit Teller, 1950 (working with Gene Moore):
Andy Warhol’s Bonwit Teller in 1957 (also working with Gene Moore):
Dali, Bonwit Teller, early 1940s:
Tom Lee, 1938 or 1939, Bonwit Teller:
Evidence that crowds would gather for the Christmas windows; Macy’s 1884:
Discovered that Gump’s (soon to be gone in San Francisco) was known for its windows in the 1950s & 60s.